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Set yourself apart and connect with your perfect buyers using your unique brand story. Even if you think you have a boring story, The StorySelling Framework is designed to help you create content that generates desire and demand for everything you have to offer.
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CHIEF VISIONARY OFFICER
I started my first jewelry company in 1998. Tracy Matthews Designs, Inc. launched me onto the fashion scene when my jewelry was sold in over 350 stores, gained recognition in magazines like InStyle, Lucky, W, Elle and attracted celeb fans like Halle Berry, Reese Witherspoon and Charlize Theron.
Twenty-something years later, I’m still designing fine jewelry for private clients just in a different way.
My passion for mentoring visionaries and designers inspired the launch of Flourish & Thrive Academy. My team of coaches and I help aspiring to successful jewelry brands run more profitable businesses.
I’m also the host of the Thrive by Design Podcast for thousands of jewelry, fashion and product entrepreneurs every week.
While it’s fun to play up all of my successes over the years, I’ve also been through the sordid struggles of entrepreneurship, like getting crushed in the great recession of 2008 and having key team members quit in the middle of a launch.
Entrepreneurship is not an easy road, yet it’s the most fulfilling road when you’re in your creative flow.
STORYSELLING FRAMEWORK NOW
The #1 thing that will set you apart as a designer is your ability to connect with your perfect buyers using your brand story.
Even if you think you have a boring story!
The StorySelling Framework is designed to create desire and demand for your brand to share your story, create an inspiring maker video and get epic customer testimonials that sell for you.